The founder of the brand SM is a Russian designer SONYA MONINA. Brand SM was formed in the beginning of 2011 and at the same time was formed its firm style called «neo-universe». Clothing style is urbanistic-space сasual that is oriented on «clothes of the future.» Models of the brand differ not only quality and cut but also comfort, practicality and unobtrusiveness.
Menswear SM is simple and restrained but at the same time is very fashionable and unique.
The man SM is a man «of the new millennium.»
Handwriting Sonya Monina — is a sculptural unique cut, transformability of the shape, unexpected details, quiet, «everyday» colors and natural materials.
Sonya Monina creates in the spirit of the era, making comfortable in wearing clothes, modern, free of cliches, unique and actual. The handwriting is a style of future, urban chic without strong glaring to the eye, style, reflecting the inner world of the creator, a balance between rigor and absolute freedom.